am designs

224 pages. Kevin Amato, a fashion insider whose influence is felt around the world, defines who and what is beautiful and fashionable today. Through his photography, Amato celebrates the faces of the Bronx, where he discovers the majority of his subjects. He takes their pictures. He casts them in fashion shows and advertising campaigns. He calls them 'The Importants', the young people thriving against all odds and who together exemplify diversity and inclusivity.